Know Your Power® to Create a Safer & More Respectful High School Community

An Overview of Know Your Power

Know Your Power was developed by Prevention Innovations Research Center based on in-depth bystander intervention research and focus groups and is exclusively distributed by Soteria Solutions.

Know Your Power is designed to help a large group of community partners – state coalitions against sexual and domestic violence, departments of health, rape crisis centers, YMCAs, high school administrators, leaders and counselors – to make lasting change through integrated campaigns that achieve high visibility and reach. The consistent and comprehensive messages increase awareness and understanding of what acceptable behavior is and what it is not.

Know Your Power is a set of bystander intervention marketing campaigns portraying realistic and provocative scenarios developed and adapted to be appropriate and relevant for high school students. The scenarios heighten students’ awareness and knowledge, encouraging them to be willing to safely act and support those affected.

Each marketing campaign features a scenario to simulate situations where active bystander behavior effects lasting change.

Know Your Power: Scenarios for High School Students

Know Your Power offers your community the ability to select from a large number of scenarios relevant to high school students. The tool kit includes all the elements a high school needs to plan and execute a highly effective and visual campaign for high school students. The campaigns are integrated for messages to be visible across a wide variety of mediums.

The Know Your Power marketing campaign tool kit includes:

• Provocative and realistic scenarios on themes of dating violence, homophobia, transphobia, sexual harassment, sexual assault and physical assault.

• Scenarios thoughtfully developed to incorporate diversity, including various settings both in and out of school. Scenarios include: controlling behavior, being outed, retaliation, bystander strategies at a party, cyber harassment, face swap porn, assault while drinking and body shaming.

• Know Your Power imagery for an integrated campaign includes posters, table tents, postcards, bookmarks and digital messaging and imagery. Bus wraps are also available. Each campaign enables high visibility and reach.

• Broad range of customization available. These include your high school’s logo, school colors, mascot or incorporate school building names or community scenarios. Some schools have translated scenarios into other languages (e.g., Spanish). Customization may also include contact information for available local resources such as school counselors or local rape crisis centers.

• A comprehensive Know Your Power Implementation Guide to plan and execute each campaign.

  • The guide answers commonly asked questions including:

    • “How do we engage the target audience?”

    • “How long should each campaign last?”

    • “Where is the best location to implement?”

    • “How do we evaluate the impact of each campaign?”

Know Your Power marketing campaigns are designed to be flexible with campaign images available for each high school community to apply as they see appropriate allowing them to best build and maintain awareness of the power a bystander can have to create a safe and respectful learning environment.

*Shipping and handling not included.

**200 Posters (50 per each chosen scenario) will be printed and shipped. Posters are ideal for hallways, cafeterias, libraries, bus stops, counselor offices and locker rooms.

Additional Know Your Power marketing add-ons are available:

Bus or vehicle wrap – please call us at (603) 815-4190 or contact us for a quote

Additional printed materials include:

• KYP Posters - 50 for $400

• KYP Table tents - 50 for $250

• KYP Bookmarks - 100 for $140

• KYP Postcards - 100 for $140

There are no minimums required for purchasing additional marketing materials when purchasing the KYP HS Introductory Bundle or KYP HS Customized Bundle offering. A la carte orders require a minimum of $100 for printed materials.

Research Findings of Know Your Power

Know Your Power was developed as a result of decades of research on bystander intervention. The scientific evaluation of the Know Your Power Marketing Campaigns has been shown to be effective in raising awareness and increasing the target audience’s knowledge of how to safely intervene and their willingness to intervene.

Development and research on the Know Your Power campaign has been funded by a number of sources including the Department of Justice Office on Violence Against Women, the Centers for Disease Control and Prevention, the UNH Parents Association and the United States Department of Defense.

Case Studies

Other Solutions for High Schools

While Know Your Power is known to be effective on its own, evaluations have shown that when implemented in conjunction with Bringing in the Bystander® the two solutions combined boost their impact.